Posted by: Beatriz Sandoval
Emphasizing our commitment to growing our relationships within the food-blogging community, I’m extremely excited to announce Thermador’s partnership with Jaden Hair of Steamy Kitchen to cultivate recipes for our blog and be an overall Thermador brand ambassador.
Jaden joins Maria Lichty of the Two Peas and Their Pod website to form our core blogging-partnership duo. And what a perfect duo it is — two Thermador peas in one steamy pod, a perfect match for the brand that offers real innovations for real cooks.
Jaden Hair, a professional recipe developer, food columnist and food photographer specializing in fast, fresh and easy recipes for the home cook, also writes for the Tampa Tribune, Discovery Health and TLC, and appears regularly on the “Daytime” television program, syndicated in 120 markets. She’s rated one of the eight best food bloggers by Forbes.com, and was ranked No. 1 on Slashfood’s list of “Sexy Chefs: 10 Hottest Women in the Food Industry 2011.”
We couldn’t be more excited to welcome Jaden to the Thermador family as a regular contributor to our blog. Embodying the true spirit of the culinary enthusiast, Jaden is a leading figure in the food-blogging community, one of our most important audiences and a direct link to the cooking enthusiast Thermador is targeting. Thermador and Jaden are the two primary ingredients to a delicious gourmet partnership.
2011 is set to be a landmark year on the marketing front for Thermador, with Jaden’s partnership one of our key initiatives. With the goal of reestablishing Thermador as the ultimate luxury cooking brand, we’re launching a bold new brand positioning and integrated marketing communications program targeting the “culinary enthusiast,” or those most passionate about cooking and entertaining at home.
Maria Lichty, and now Jaden Hair, are two key components to our campaign.
And today, we welcome Jaden to our family.
Wishing you much creative cooking,
Senior Marketing Manager