From the Director’s Desk

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From the Director’s Desk: Brand Interaction On-demand

Have you ever searched for a last-minute recipe on the Internet, but couldn’t quite make it come together in time for your dinner party? Or Thanksgiving dinner? Or worse yet, your March Madness party? The Thermador Web Experience is your answer. It’s brand interaction, on demand.

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From the Director’s Desk: Introducing the Thermador Design Council

In another first for our brand and in an initiative to remain at the forefront of kitchen-design trends, late last month we invited 14 of the top kitchen and home designers in the country to the inaugural Thermador Design Council. Held at our Thermador Gallery & Training Center in Scottsdale, Ariz., the two-day event provided a forum for discussion on the current state of the kitchen, and what the future holds for it.

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From the Director’s Desk: Steamin’ Into 2011

Happy belated New Year, everyone! And wow, what a year it should be. As we officially close the books on 2010, I couldn’t be more excited to hit the ground running on what is shaping up to be a landmark season. I can sum up this year for you in one word: Steam. As you’ll recall, late last year we introduced the revolutionary Thermador Steam & Convection Oven, which garnered a 2011 CES Innovations Award last month and was the talk of the appliance town. Well, we’re carrying that full head of steam into this year.

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From the Director’s Desk: Thermador Virtual Dinner Unveiled

Fire up the Thermador Star Burners, break out your best dinnerware, uncork that bottle of wine you’ve been saving….And boot up your laptop. Welcome to Thermador’s virtual dinner party, or, officially known as the Thermador Web Experience. Today marks the formal launch of what is not only a unique immersive cooking and product demonstration website, but the first site of its kind among major appliance brands.

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Zach Elkin, director of Thermador brand

From the Director’s Desk: Preparing for a Decade of Demand

Zach Elkin, director of the Thermador brand, weighs in on the future of the economy, the housing market and how it all will affect Thermador over the next decade. While times are tough right now, the future looks promising, according to a key stat by the National Association of Homebuilders.

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Zach Elkin, director of Thermador brand

From the Director’s Desk: ONE TWO FREE™ for the Wine Lover

Beginning today Thermador gives wine lovers something to toast to. Our new ONE TWO FREE™ promotion, which includes a “Wine Lover’s Bonus,” will run from now all the way until the end of 2011, giving culinary enthusiasts even more incentive to create their dream cooking studio of choice.

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Zach Elkin, director of Thermador brand

From the Director’s Desk: The Kitchen’s Future

Thermador Director, Luxury Division, Zach Elkin discusses the future of the kitchen and how it has become the focal point of the home. The Great Recession has created a paradigm shift back to the spirit of home cooking and entertaining, as American families look for ways to cut costs. When the economy is fully recovered, expect this trend to remain intact.

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Zach Elkin, director of Thermador brand

From the Director’s Desk: Making the Most of Housing Optimism

From the Director’s Desk: Thermador headman Zach Elkin weighs in on the housing industry and the overall economy, which directly affects Thermador and its loyal customers. The good news: There is no better time to do that kitchen remodel, which can instantly increase the appraised value of your home with an 88% ROI.

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