Thermador Entices Wine Lovers With Revamped One, Two, Free Promotion

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THERMADOR ENTICES WINE LOVERS WITH REVAMPED ONE, TWO, FREE PROMOTION

THERMADOR ENTICES WINE LOVERS WITH REVAMPED ONE, TWO, FREE PROMOTION

The luxury-appliance brand renews its industry-leading kitchen package offer for 2011, and enhances the culinary enthusiast’s kitchen with a wine column

HUNTINGTON BEACH, Calif. (Sept. 27, 2010) – The luxury-appliance industry’s ultimate smart value offer will now give wine lovers something to toast to.

Starting today, Thermador expands its industry-leading ONE, TWO, FREE program to now include a free step-up to the top-of-the-line Sapphire™ 6-program Dishwasher with the purchase of any Freedom® Collection Wine Column. The 2011 version of this highly successful promotion, originally introduced in 2009, will give participants the chance to save up to $5,367. The new offer will run until Dec. 31, 2011.

The new promotion, which entices home cooks with a headline of "You do the Cooking, We’ll do the Dishes," gives participants a free Emerald™ 6-program Dishwasher with the purchase of a 36- or 48-inch Professional® Series Range, or the purchase of any Rangetop or Cooktop combined with a Double or Triple Combination Oven. The oven requirement can also be fulfilled by purchasing various oven products in conjunction with the new Steam & Convection Oven. If a customer adds any Thermador Refrigerator or any two Freedom® Collection Columns to their package, they receive the Ventilation System of their choice free. And new for 2011 is the "Wine Lover’s Bonus," in which the addition of a Freedom Collection Wine Column to a full kitchen suite results in a free Sapphire dishwasher.

"Our revamped 2011 ONE, TWO, FREE program now offers incredible savings for virtually every appliance in the kitchen," said Zach Elkin, Director for Thermador brand. "We are especially excited to include our state-of-the-art wine preservation system. Now, culinary enthusiasts have the option for appliance savings on a complete kitchen remodel, which will satisfy their passion for home cooking and entertaining and allow culinary enthusiasts the opportunity to create their personal dream cooking studio."

Details of the 2011 ONE, TWO, FREE promotion:

  • Purchase a Professional Series 36- or 48-inch Range, or any Rangetop, or any Masterpiece® Series Cooktop, with an accompanying Professional or Masterpiece Double or Triple and get a free Thermador Emerald Dishwasher. The double or triple oven requirements may be fulfilled by combining various oven products with the new Steam & Convection Oven.
  • Add any Thermador Refrigerator or any two Freedom Collection Columns to a complete kitchen package and get any Ventilation System free.
  • New for 2011, add any Freedom Collection Wine Column and step up to a Sapphire 6-program Dishwasher for free.

ONE, TWO, FREE participants can save more by taking advantage of their State Appliance Rebate Program — and may even be able to trade in their old dishwashers and refrigerators. Programs differ by state. Customers need to inquire about the rebate from a qualified dealer for details, or go to http://www.energysavers.gov/financial/70020.html.

Thermador will support its 2011 ONE, TWO, FREE program with new point-of-sale materials and other on-floor collateral throughout 2011. For online details of the program, go to http://www.thermador.com/kitchens/one-two-free.aspx.

About Thermador
Thermador has been providing real innovations for real cooks for more than 75 years. The iconic line of cooking, cleaning, refrigeration and ventilation products remains committed to empowering culinary enthusiasts to be their best through continuous innovation breakthroughs – from the world’s first wall ovens and gas cooktops with the patented Star® Burner to a speedcooking oven that reduces cooking time by 50 percent.

Thermador is part of BSH Home Appliances Corporation, a fully-owned subsidiary of Bosch and Siemens Home Appliance Group, the third largest appliance manufacturer in the world. For more information, visit www.thermador.com or follow us on Facebook and Twitter at www.facebook.com/thermador and @ThermadorHome, respectively. For Thermador customer service, call 1-800-735-4328.

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PLEASE CONTACT:

Debbie Ehrman - (310) 552-4109 - Deborah.Ehrman@finnpartners.com Lore McKenna - (909) 724-3574 - Lore.McKenna@bshg.com
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