Thermador Selected As The Exclusive Appliance Brand For Nahb’s The New American Home 2011®

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THERMADOR SELECTED AS THE EXCLUSIVE APPLIANCE BRAND FOR NAHB’S THE NEW AMERICAN HOME 2011®

THERMADOR SELECTED AS THE EXCLUSIVE APPLIANCE BRAND FOR NAHB’S THE NEW AMERICAN HOME 2011®

Ultimate Cooking Appliance Brand Joins Elite Group To Be Chosen for NAHB’s Showcase House for Two Consecutive Years

HUNTINGTON BEACH, Calif. (August 17, 2010) – One of the most anticipated new homes in the homebuilding industry will once again feature professional-grade appliances from the original cooking brand Thermador in 2011.

For the second year in a row, Thermador has been chosen as the featured luxury kitchen appliance provider for The New American Home® (TNAH), the annual showcase house presented by the National Association of Home Builders (NAHB) at the International Builders’ Show (IBS). The announcement marks one of the few times in the 28-year history of TNAH that the same appliance manufacturer has been designated for the honor for two consecutive years.

Consistent with its identity as the ultimate cooking brand for the serious culinary enthusiast, Thermador will be working closely with NAHB to create a professional-grade, cooking- and entertaining-oriented kitchen equipped with the latest Thermador cooking, cleaning, refrigeration and ventilation appliances. The New American Home 2011 will debut during the 2011 International Builders’ Show, January 12-15, 2011, in Orlando, Fla.

Since its inception in 1984, TNAH has showcased the products provided by the National Council of the Housing Industry (NCHI), the leading suppliers of NAHB. The finished product doubles as both a show home and for-sale product, balancing architectural freedom with the bottom line. It also serves as a collection of ideas that builders, remodelers, architects, designers and other trade professionals can take away — in large pieces, or bit by bit — and apply to millions of homes across the country.

"The NAHB’s selection of Thermador for both the 2010 and 2011 showcase homes reiterates our strong brand appeal among builders and other professionals demanding the ultimate in cooking innovation, design and performance," said Zach Elkin, director, Luxury Division, Thermador. "Once again, a Thermador kitchen design will highlight the industry’s most prolific new home – and we couldn’t be more proud."

The 11,200-square-foot showcase home features 9,689 square feet of heated and air conditioned space. It integrates state-of-the-art technology in an American Empire design with Greek Revival elements, and combines an inviting layout with elegant style, eccentric interiors and easy classicism. The innovation-focused kitchen, designed specifically for the culinary enthusiast passionate about cooking and entertaining, will boast built-in Thermador Professional® Series Ovens, Microwaves and the recently introduced Steam & Convection Oven. The primary cooking appliance will be the Thermador Professional Series Rangetop featuring the exclusive Star® Burner, and will be accompanied by a matching Professional Series Custom Hood Insert. The main kitchen also delivers the flexibility of Freedom® Collection built-in modular refrigeration and wine preservation columns, a warming drawer and a built-in Savor® coffee system. Completing the kitchen is the high-performance Thermador Sapphire® Dishwasher, capable of accommodating up to 18 wine glasses.

Unique applications of the steam oven, coffee machine, warming drawers, wine columns and dishwashers provide all the comforts of luxury living and entertaining that make this residence a true dream home.

About Thermador
Thermador has been providing real innovations for real cooks for more than 75 years. The iconic line of cooking, cleaning, refrigeration and ventilation products remains committed to empowering culinary enthusiasts to be their best through continuous innovation breakthroughs – from the world’s first wall ovens and gas cooktops with the patented Star® Burner to a speedcooking oven that reduces cooking time by 50 percent.

Thermador is part of BSH Home Appliances Corporation, a fully-owned subsidiary of Bosch and Siemens Home Appliance Group, the third largest appliance manufacturer in the world. For more information, visit www.thermador.com or follow us on Facebook and Twitter at www.facebook.com/thermador and @ThermadorHome, respectively. For Thermador customer service, call 1-800-735-4328.

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FOR MEDIA INQUIRIES
PLEASE CONTACT:

Debbie Ehrman - (310) 552-4109 - Deborah.Ehrman@finnpartners.com Lore McKenna - (909) 724-3574 - Lore.McKenna@bshg.com
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