Thermador Has IBS Covered

THERMADOR HAS IBS COVERED

THERMADOR HAS IBS COVERED

From the La Linda SHOW VILLAGE 2010 Home to The New American Home, Thermador is the Luxury Appliance Brand of Choice at the International Builders' Show®, Jan. 19-22, 2010, in Las Vegas

Attendees Can Enter to Win a Thermador Sapphire™ Dishwasher or Dinner for Four at Bradley Ogden at Caesar's Palace

HUNTINGTON BEACH, Calif. (Jan. 5, 2010) - To say that Thermador is well represented at the 2010 International Builders' Show® (IBS) in Las Vegas would be a major understatement. In fact, builders, contractors, designers, architects, remodelers and other industry professionals visiting the Las Vegas Convention Center, Jan. 19-22, 2010, will have trouble not spotting a premium Thermador appliance around every corner.

Several lucky attendees will even take home a new Thermador Sapphire™ 6-Program Dishwasher or enjoy dinner for four at the acclaimed Bradley Ogden at Caesar's Palace, courtesy of the iconic appliance brand.

Consider:

  • Thermador is the featured premium appliance brand in the La Linda home, one of the three Professional Builder® SHOW VILLAGE 2010 homes. Highlights of the spectacular Thermador Professional Series kitchen in the 2,800-square-foot home include a 36" Professional Series Dual-fuel Range with Thermador's patented Star® Burners and griddle/grill, 30" Professional Series Combination Oven with microwave and warming drawer and 36" Built-in Freedom Collection French Door Refrigerator.
  • Thermador is also the spotlight of The New American Home (TNAH) and Vision 2010, a special IBS exhibition area and virtual tour offering building industry professionals the chance to see first-hand the design trends, construction technologies and products that shaped this year's National American Home Builders (NAHB) showcase home.
  • Thermador has also entered into an in-booth partnership with the American Gas Association (AGA) to showcase a number of premium appliances on the exhibit floor in conjunction with AGA hosting of the NAHB Professional Women in Building Breakfast, Jan. 20, 2010, at 7:30 a.m., in the AGA booth (North Hall 2819).

"We're making a big splash at IBS to reaffirm our commitment to the building trade that Thermador is serious about igniting the passions of America's true cooking enthusiasts with the latest, more revolutionary products," explained Zach Elkin, Director, Luxury Division, BSH Home Appliances Corporation. "The premium Thermador appliances on display throughout the kitchens and exhibits of IBS are testimony to our ability to blend our iconic, 75-year history with cutting-edge design, innovation and performance."

"Our presence at IBS 2010 is just the tip of the iceberg of an expanded year of bigger, more aggressive alliances between Thermador and the building trade," added Elkin. "In every way, 2010 will be a banner year for the Thermador brand."

According to Elkin, the La Linda SHOW VILLAGE home offers visitors the best chance to view the latest Thermador appliance accomplishments. The wide-open, uncluttered design of the one-story American ranch home is accentuated in the Thermador kitchen, which, in addition to the Professional Range, Combination Oven and Refrigerator/Freezer, also features the popular Sapphire Series 6-Program Dishwasher, 24" built-in Savor® Coffee Machine, 18" built-in Wine Column and Bosch 800 Series Front-load Washer and Gas Dryer.

Thermador product reps will be on hand throughout the SHOW VILLAGE hours Jan. 19-21 to provide overviews to builders, remodelers, designers, architects and other members of the building trade in attendance. In addition to Thermador's sponsorship of the La Linda home, BSH Home Appliance sister brands, Bosch and Gaggenau, are outfitting the Highland and Osprey SHOW VILLAGE 2010 homes, respectively.

In honor of this unique, three-way sponsorship, and to encourage IBS attendees to visit all three SHOW VILLAGE homes, Thermador has organized the "The Heart of the Home Tour & Sweepstakes." Attendees visiting all three SHOW VILLAGE 2010 homes on Jan. 19 and 20, and receiving the appropriate signatures from the Thermador, Bosch and Gaggenau representatives on duty, can enter to win a number of exciting prizes, including a Bosch Vision™ Washer and Dryer, Thermador Sapphire Dishwasher or dinner for four at Bradley Ogden at Caesar's Palace. No purchase is necessary, and details are available in all three SHOW VILLAGE 2010 kitchens.

About Thermador
Thermador is part of BSH Home Appliances Corporation, a fully-owned subsidiary of Bosch and Siemens Home Appliance Group, the third largest appliance manufacturer in the world. For more than 75 years, Thermador has been empowering America's cooking enthusiasts with revolutionary products – from the world's first wall ovens, to gas cooktops with the patented Star® Burner, and a speedcooking oven that reduces cooking time by 50 percent. Thermador continues to fuse state-of-the-art cooking functionality with classic American style to create the ultimate in powerful luxury kitchen appliances. For more information, visit www.thermador.com. Thermador®, An American Icon™ and Star® Burner, Quartz™, Emerald™, Sapphire™, Crystal Protect™ System, Sapphire Glow™ Lighting System, Chef Tool Drawer™ and Sapphire™ Racking System are trademarks of BSH Home Appliances Corporation; all rights reserved.

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PLEASE CONTACT:

Debbie Ehrman - (310) 552-4109 - Deborah.Ehrman@finnpartners.com Lore McKenna - (909) 724-3574 - Lore.McKenna@bshg.com
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