THERMADOR PARTNERS WITH CULINARY TV PERSONALITY
Tulsa, Okla.-based cooking celebrity Remmi Smith to work with the luxury-appliance brand on new television series focused on healthy cooking for childrenHUNTINGTON BEACH, Calif. (Nov. 17, 2010) — Luxury kitchen appliance brand Thermador today announced a partnership to sponsor a new television series called “The Culinary Kid.” Hosted by 10-year-old Remmi Smith, a local culinary celebrity based in Tulsa, Okla., the new show will center on learning how to cook nutritious meals and educating children and their families on the value of healthy food.
“The Culinary Kid” will follow Remmi as she attends the Oklahoma State University Institute of Technology’s Culinary Arts Program (OSUIT), where she is required to study, practice and develop her culinary knowledge and skills. Additionally, the series will feature Remmi demonstrating her cooking repertoire in a show kitchen located at Metro Appliances & More, furnished with Thermador appliances. The new series is scheduled to air starting Jan. 5, 2011, during primetime at 7 p.m. on Cox Channel 3, HD703 and Video on Demand in local markets surrounding Tulsa.
“When first approached by Remmi and her team, we were thrilled to offer Metro Appliances & More as the venue for her television program,” said Judy Bilyeu, corporate marketing director, Metro Appliances & More. “And because we were so impressed by Remmi’s desire to teach other young people healthy cooking habits, we immediately knew Thermador would be the perfect partner. Thermador has been providing quality products for cooks for more than 75 years and remain committed to empowering culinary enthusiasts to be their best.”
Thermador’s sponsorship will include 30-second spot commercials and closing credits in each series episode, inclusion on website www.cooktimewithremmi.com, and cross-promotion on Facebook™ and Twitter™. Remmi will also wear a Thermador chef’s jacket in each episode.
“The sponsorship of the ‘The Culinary Kid’ show gives Thermador the opportunity to connect with culinary enthusiasts in Tulsa and surrounding areas — both the young and the young at heart,” said Zach Elkin, director of Thermador brand. “Besides the obvious appeal of watching Remmi cook, teach and hone her culinary skills on professional-grade Thermador cooking appliances, we are proud to support the underlying cause behind the show, which is to curb childhood obesity epidemic in America.”
The new television series follows and continues the original “Cook Time with Remmi” series, which was developed as a creative approach to address the childhood obesity epidemic with healthy cooking that improves nutritional content in meals for children. Statistics by the National Center for Chronic Disease and Health Promotion indicates that childhood obesity has more than tripled in the past 30 years.
The “Cook Time with Remmi” show first appeared on the show’s website in April 2009 introducing Remmi as she prepares healthy and complete meals. The original series has also aired on Tulsa Public Schools’ cable station. Some of Remmi’s accomplishments include a national honor from the Amazing Kids organization, including winning the national “Launch My Dream” contest. She was selected by Apple Computers, Inc., as a spokesperson at the recent Apple Education Leadership Institute. Remmi also writes a monthly culinary column in Tulsa Kids magazine.About Thermador
Thermador has been providing real innovations for real cooks for more than 75 years. The iconic line of cooking, cleaning, refrigeration and ventilation products remains committed to empowering culinary enthusiasts to be their best through continuous innovation breakthroughs – from the world’s first wall ovens and gas cooktops with the patented Star® Burner to a speedcooking oven that reduces cooking time by 50 percent.
Thermador is part of BSH Home Appliances Corporation, a fully-owned subsidiary of Bosch and Siemens Home Appliance Group, the third largest appliance manufacturer in the world. For more information, visit www.thermador.com or follow us on Facebook and Twitter at www.facebook.com/thermador and @ThermadorHome, respectively. For Thermador customer service, call 1-800-735-4328.# # #