Thermador Teams with White on Rice Couple

THERMADOR TEAMS WITH WHITE ON RICE COUPLE

Luxury kitchen appliance brand partners with noted food bloggers and professional photographers Todd Porter and Diane Cu

HUNTINGTON BEACH, Calif.  (Oct. 14, 2011) — Adding to its growing portfolio of partnered food personalities and writers, luxury kitchen appliance brand Thermador (http://www.thermador.com/) announced today a partnership with Todd Porter and Diane Cu, otherwise known as the White on Rice Couple.

            Porter and Cu, professional photographers and storytellers who created the immensely popular White on Rice food blog in 2008, recently opened a culinary photography studio in Costa Mesa, Calif., where they plan to host food photography shoots for their various clients. Thermador agreed to furnish the studio with its appliances, including a 30-inch Pro® Series Double Oven; a Sapphire™ Series 6-Program Dishwasher; a 48-inch Pro Series Rangetop; and a 36-inch Freedom® Collection Refrigerator.

            “Our history with Thermador runs deep — we’ve had Thermador appliances in our own home for the past decade,” said Cu. “To be able to partner with a brand we know and trust is truly awesome. Thermador’s dedication to real foodies and cooking enthusiasts is what sets it apart and why we were initially drawn to it.”

            Thermador and the White on Rice Couple will share select content for the brand’s various social media platforms, and will also host a handful of culinary events at the couple’s new studio. Additionally, Porter and Cu will occasionally develop recipes for Thermador.

            “Todd and Diane’s philosophy is truly representative of everything that Thermador stands for and caters to: passionate home cooks who are innovative in their gourmet cooking,” said Zach Elkin, director of brand marketing. “The fact that both are true foodies and long-time Thermador supporters makes the partnership with the White on Rice Couple a great fit for the Thermador brand.”

            Porter and Cu join Thermador as the brand’s third partnered food bloggers: Jaden Hair of Steamy Kitchen and Maria Lichty of the Two Peas and Their Pod also work with the brand.

Visit White on Rice Couple: www.whiteonricecouple.com

Visit Steamy Kitchen: www.steamykitchen.com

Visit Two Peas and Their Pod: www.twopeasandtheirpod.com

About Thermador

Thermador has been providing real innovations for real cooks for more than 75 years. The iconic line of cooking, cleaning, refrigeration and ventilation products remains committed to empowering culinary enthusiasts to be their best through continuous innovation breakthroughs – from the world’s first wall ovens and gas cooktops with the patented Star® Burner to a speedcooking oven that reduces cooking time by 50 percent.

Thermador is part of BSH Home Appliances Corporation, a fully-owned subsidiary of Bosch and Siemens Home Appliance Group, the third largest appliance manufacturer in the world. For more information, visit www.thermador.com or follow us on Facebook and Twitter at www.facebook.com/thermador and @ThermadorHome, respectively.  For Thermador customer service, call 1-800-735-4328.

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